Photo Credit: Greenshoe
When Greenshoe, an AI-native platform for SEC disclosure automation, was referred by one of our VC partners following their $3 million seed funding round, the startup had a unique challenge. While there was initial interest in pursuing mainstream tech coverage, the real opportunity lay in reaching their actual customers: the legal professionals, corporate counsel, and compliance teams at approximately 4,700 public companies in the U.S. who handle SEC disclosures daily.
MAG PR developed a precision-targeted strategy focused on dominating legal tech and regulatory coverage rather than chasing broad tech outlets. We secured a Law.com exclusive and comprehensive coverage across the publications that matter most to Greenshoe's target market.
The Challenge: Reaching Decision-Makers Where They Are
Founded by former Kirkland & Ellis attorney Payton McCoy and Dr. Yi Zhang, previously a Senior Applied Scientist at AWS AI, Greenshoe tackles the complex, time-intensive workflows behind SEC disclosures. To illustrate: a single 10-Q filing takes approximately 180 hours and costs $50,000 to over $1 million. The platform modernizes these workflows with AI that uses regulatory precedent and real-time company data.
For a specialized B2B legal tech platform, the question became: how do we maximize impact by reaching the publications that legal professionals actually read when evaluating enterprise solutions?
Our Strategy: Vertical Domination
Our approach prioritized an exclusive placement in Law.com, the publication that reaches Big Law partners, corporate counsel, and legal tech decision-makers, followed by comprehensive coverage across intersecting verticals: legal tech, regulatory tech, fintech, and AI.
Key Outcomes: Coverage That Drives Business Results
The campaign secured targeted coverage across the most critical verticals:
Deep-dive exclusive with Law.com, plus features in Law360, Artificial Lawyer, RegTech Insight, and more.
Key financial/VC mentions in Fortune’s Term Sheet, Forbes, StrictlyVC, FinTech Global, and TechStartups.com
Beyond media placements, the campaign delivered measurable business outcomes. Greenshoe saw a significant lift in website traffic paired with inbound interest from prospective customers aiming to learn more…Top-of-funnel brand awareness at its finest.
“MAG PR’s tenured team shaped our strategy and delivered coverage that drove real business results…Their combination of strategic counsel and precise execution is exactly what early-stage B2B companies need.”
