When Piston, a cutting-edge fleet payments platform, was referred by our partners at Pear VC to amplify their seed funding round, our team delivered comprehensive coverage across top-tier financial and industry publications. Just 90 days later, when Piston returned with their strategic Maverik partnership announcement, MAG PR proved that sustained PR success comes from understanding industry dynamics and building on previous wins.
The Initial Win: Seed Funding Launch Campaign
MAG PR's relationship with Piston began with their seed funding announcement. Our team developed a comprehensive media strategy targeting both mainstream financial publications and specialized FinTech outlets, resulting in premium coverage across major publications including:
Key long-form features in Trucking Dive and FreightWaves
Media mentions in WSJ VC Pro’s VC Daily, Fortune's Term Sheet, Axios Pro Rata, FinTech Global, FinTech Collective, and This Week in FinTech.
This campaign established Piston's credibility in both financial and industry circles, positioning them as an emerging leader in fleet payment solutions.
The Challenge: Sustaining Momentum with Partnership News
Just 90 days later, Piston approached MAG PR with their new strategic Maverik partnership announcement. The challenge was maintaining media attention while demonstrating continued execution and growth momentum. Partnership announcements often struggle to generate the same media interest as funding news, but our team recognized an opportunity to showcase Piston's rapid progress from startup funding to real-world implementation.
MAG PR Strategy: Multi-Vertical Precision Targeting
Leveraging credibility established during the funding campaign, MAG PR developed a precision-targeted approach for the Maverik partnership announcement. Our team mapped three key audiences—C-store trades, trucking/logistics outlets, and FinTech media—crafting differentiated messaging that emphasized how the partnership validated Piston's unique market position.
Key Outcomes: Comprehensive Coverage Driving Business Impact
The Maverik partnership campaign secured coverage across nearly every major trade publication on our target list, including Payments Dive, Trucking Dive, C-Store Dive, CSP Daily News, CStore Decisions, Mass Market Retailers, NACS and Financial Technology Today.
Beyond media metrics, the combined campaigns generated measurable business results. Piston's CEO reported immediate inbound interest from prospective partners and customers directly attributed to the media visibility. The two-campaign sequence demonstrated how strategic communications create compound value—initial funding coverage established credibility while partnership coverage proved execution capability.
“MAG PR has been instrumental in amplifying our key milestones, from our seed funding to our strategic partnerships. The coverage they secured exceeded our expectations across every industry vertical we target. We’re already seeing concrete business interest from the visibility push, which proves that strategic communications can drive real growth when executed with precision.”