Photo Credit: AI Fund
As artificial intelligence continues to reshape industries globally, AI Fund closed its oversubscribed $190 million Fund II in May 2025, marking a significant milestone for the venture studio founded by renowned AI pioneer Andrew Ng. This builds on the success of the studio's first $175 million fund and reflects the growing demand for AI-driven innovation across industries. With the cost of prototyping plummeting because of AI-assisted coding, entrepreneurs can create new startups faster and more efficiently than was ever possible before, positioning AI Fund at the forefront of a transformative moment in venture capital.
AI Fund, operating as a venture studio that co-founds companies from idea to impact, approached MAG PR to amplify their Fund II announcement and establish thought leadership around their unique model of building AI startups. The client needed to differentiate their approach in an increasingly crowded AI investment landscape while showcasing the caliber of their corporate partners and the potential for their venture studio model.
The Challenge: Land Highly Reputable Industry Coverage + Laser-Focused Positioning
The AI Fund team’s primary visibility goal was to leverage the funding announcement to validate AI Fund's unique value proposition—systematically co-founding AI companies with entrepreneurs while providing hands-on support that goes beyond traditional venture capital. With AI startups raising $110 billion in 2024, 62% more than the year before, the challenge was ensuring AI Fund's story broke through the noise and established their differentiated approach to building AI companies.
Our team deliberated on potential media targets and got to work on our mission to secure an exclusive, ideally with WSJ. Our objective was to lead with a deep-dive story on the funding news, drive a comprehensive media campaign for additional tier 1 pick-ups, and leverage the momentum to further position Andrew Ng as one of the top global leaders in AI startup development through our project term.
MAG PR Strategy: Lead with Breaking Tier 1 Exclusive
After reviewing the press release and understanding AI Fund's unique venture studio model, MAG PR built a strategic media list targeting journalists covering venture capital, artificial intelligence, and startup ecosystems. We conducted embargo outreach to select tier 1 journalists we believed had the interest and bandwidth to commit to an exclusive and break the funding news with the depth and context it deserved.
Key Outcomes: WSJ Exclusive & Mainstream Coverage
MAG PR secured a Wall Street Journal exclusive to break the AI Fund’s second fund story, providing comprehensive coverage that positioned the announcement within the broader context of AI venture capital trends and highlighted the unique venture studio model that sets AI Fund apart from traditional VCs.
Following the exclusive, MAG PR launched a full-court press with our broader media list, resulting in extensive additional coverage including:
Bloomberg TV: Andrew Ng appeared on "Bloomberg The Close" discussing AI adoption and the fund announcement
PitchBook: Coverage highlighting the $190 million raise within their comprehensive AI funding analysis
Crunchbase News: In-depth feature on AI Fund's venture studio approach and Fund II announcement
Pulse 2.0: Detailed coverage of the fund's corporate LPs and investment strategy
The AI Insider: Analysis of the fund's impact on AI startup creation
Overall, MAG PR successfully positioned the venture studio as a forward-thinking leader in AI company building and opened doors for continued market visibility as Fund II begins deploying capital.
“MAG PR delivered exceptional results for our Fund II announcement. They secured meaningful coverage across top-tier publications and helped us tell our story in a way that resonated with the investment community, corporate partners, and the founders we’re looking to support.”