When Silicon Foundry, a corporate innovation and venture advisory firm connecting global enterprises to emerging technology, first partnered with MAG PR in 2022, the engagement began as a focused media relations program. Four years, one acquisition, and 100+ earned media placements later, it had evolved into a long-term thought leadership infrastructure built around the firm's deepest asset…its people.
Over the course of the partnership, MAG PR supported Silicon Foundry through a major inflection point (its 2023 acquisition by Kearney), a growing roster of partner spokespeople across emerging verticals, and a media landscape that shifted dramatically from generative AI hype cycles to today's agentic AI and innovation economy conversations. Across it all, the throughline stayed consistent – to position Silicon Foundry's partners as the go-to voices for corporate innovation, CVC, and emerging tech, tied to timely news pegs and significant industry moments.
The Challenge: Building a Durable Voice in a Crowded Innovation Economy
Silicon Foundry operates at the intersection of several fast-moving narratives, corporate venture capital, emerging technology adoption, and global innovation strategy, each crowded with competing voices from VCs, consultancies, and tech vendors all chasing the same Tier 1 outlets. The firm needed to move beyond one-off press hits to an ongoing system for staying relevant as its spokespeople, focus areas, and the broader tech conversation transformed year over year.
That meant building credibility across a wide range of vertical expertise, from retail and biotech to energy, supply chain, robotics, and more, without diluting the firm's core innovation economy narrative. It also required leading comms through significant structural changes when Silicon Foundry was acquired by Kearney, leaning into a recalibrated story that honored both brands while preserving Silicon Foundry's distinct voice in the market.
Our Strategy: Spokesperson-Led Storytelling, Anchored in News Pegs
MAG PR's approach centered on treating Silicon Foundry's bench of partners as the firm's greatest editorial asset. Rather than pitching generic company news, our team built a sustained program around:
1:1 Deep Dives. Regular interviews with designated partner spokespeople, each bringing deep vertical expertise (retail, biotech, energy/utilities, supply chain, CVC, and more), became the foundation for differentiated story ideas tied to timely news hooks on a rolling basis.
Annual Momentum Storytelling. Recurring releases and blogs captured Silicon Foundry's ongoing growth YoY and kept the firm visible to press independent of any single news cycle.
Major Moment Support. MAG PR stepped up to the mark and served as ‘in-house’ comms support for the Kearney acquisition announcement, an exciting inflection point and time of change/transition for the firm.
Consistent Tier 1 Brainstorms. Regular thought leadership sessions with CEO Neal Hansch kept a pipeline of bigger-swing pitch ideas moving, even as the news cycle and AI conversation evolved annually.
Collective, Cross-Brand Announcements & Content. Coordinated joint announcements and byline content, including the Supply Chain Collective plus co-authored contributed articles with Kearney, broadened reach and added credibility beyond any single spokesperson's story.
Key Outcomes: Four Years of Sustained, Compounding Coverage
Across the engagement, MAG PR secured more than 100 logged earned placements for Silicon Foundry spanning bylines, features, mentions, podcasts, and release pickups, against an ongoing KPI of roughly (6) net-new media opportunities per quarter tied to the firm's innovation economy narrative. Coverage highlights across the partnership include:
Tier 1 Business & Funding Press: Pitchbook, Crunchbase News, Fortune, Axios, Global Corporate Venturing
Innovation & Tech Trades: TechCrunch, VentureBeat, The Robot Report, TechRadar, Unite AI
Vertical-Specific Wins: GEN and PharmaPhorum (biotech), Total Retail and Retail TouchPoints (retail), POWER Magazine and Carbon Pulse (energy), Nikkei Asia (Japan/global innovation) and many more.
Recurring Spokesperson Visibility: Sustained placements for Neal Hansch, plus a rotating bench of subject-matter expert partners across verticals over the years.
The Kearney Acquisition Announcement: Supported wide-reach pickup.
This consistent drumbeat of coverage helped Silicon Foundry maintain visibility across CVC, innovation, and emerging vertical tech conversations year-round, reinforcing the firm's position as a trusted voice in the global innovation economy.
A Foundation Built to Last
Together with Silicon Foundry's executive team, marketing leads, and partner stakeholders, we built a durable media relations program that we’re extremely proud of. Four years of pairing thought leaders with timely news hooks added up to an effective system that flexed when the market shifted, held steady through a major acquisition, and kept the firm's voice in the room through nearly every wave of the innovation economy conversation since 2022. The relationships, the positioning, and the editorial playbook all add up to a solid foundation that will keep paying off for Silicon Foundry well into the future.
“Working with MAG PR for four years gave us something rare in this industry: consistency. They understood our partners’ expertise well enough to find the right story in almost any news cycle, and that kind of editorial instinct is hard to find. They were responsive, trustworthy, and felt like part of our team, not an outside agency. The work we built together will keep paying dividends long after this chapter.”