In the dynamic realm of B2B tech startups where innovation is the currency, DeepHow, an AI-powered video platform for skilled workforce training in manufacturing, sought a partner to amplify its voice and position itself as a thought leader. Following a warm referral from Sierra Ventures, DeepHow welcomed MAG PR as its new agency-of-record in May 2023.
Dive into this case study to explore how we have successfully met DeepHow's primary PR objectives, and continue to drive measurable positive outcomes that are directly contributing to the company’s growth.
THE CHALLENGE: CRAFTING A NEW AI NARRATIVE IN MANUFACTURING
DeepHow's challenge was multifaceted: elevate brand credibility, establish and execute an authentic thought leadership platform, and drive qualified top-of-funnel awareness. Given the niche nature of their business, reaching the right audience in the manufacturing domain was crucial.
THE SOLUTION: NAVIGATING NICHE TERRITORY WITH PRECISION
Recognizing DeepHow's unique position, MAG PR devised a focused media relations strategy targeting the top vertical and horizontal trade outlets as a starting point. By securing coverage in key industry publications, the agency laid the foundational bricks of coverage to build a narrative that continues to resonate within the manufacturing & human resources communities—driving qualified top-of-funnel awareness and site traffic.
MAG PR continues to position DeepHow's executives as thought leaders in the manufacturing space through contributed article placements, ongoing briefings offering expert commentary, podcast appearances and more. This approach has not only elevated DeepHow's brand credibility but also established the company as a go-to source for industry insights.
KEY OUTCOMES: CONSISTENT, MEANINGFUL TRACTION FOR DEEPHOW
The impact of MAG PR's partnership with DeepHow has been both tangible and transformative:
Monthly Site Traffic Surge: DeepHow experienced a substantial increase in monthly site traffic, indicative of heightened industry interest and engagement.
Uptick in Inbound Sales Leads: The strategic media placements not only garnered attention but also translated into tangible business leads, contributing to DeepHow's growth trajectory.
Elevating Brand Credibility & Recognition: DeepHow's customers and prospective users actively reference media coverage in their discussions, showcasing the enduring impact of the PR campaign on the brand perception.
Sample client coverage:
HR Work Break Podcast, and more.
In summary, MAG PR's success with DeepHow to date serves as a testament to our prowess in crafting targeted narratives for niche industries. By understanding the nuances of DeepHow's manufacturing domain and strategically leveraging trade media out of the gate, MAG PR not only met but has exceeded the program objectives—propelling DeepHow to new heights of visibility, credibility, and influence within the manufacturing sector. We’re excited to continue onward in partnership in 2024 and beyond!
“MAG PR has been instrumental in elevating DeepHow's media presence, securing numerous published pieces in targeted outlets like VentureBeat since Q2 of 2023, and expertly positioning us as industry thought leaders. Their strategic approach and deep tech industry knowledge make them an invaluable partner in public relations.”
-Courtney Steele, Director of Marketing, Deephow