Photo Credit: Metafold
Run-of-the-mill desktop computer-aided design (CAD) and engineering (CAE) software was developed for traditional manufacturing methods and relies on every engineer having access to an expensive, high-performance workstation. Meanwhile, 3D printing has unlocked new opportunities to innovate with complex shapes not possible to manufacture with these conventional methods. This gap between 3D printing hardware capabilities and the software to take advantage of all their potential has prevented wide usage and adoption of 3D printing for production applications.
In response, Toronto-based Metafold developed an ultra-precise, lightning-speed geometry computation engine for outputting accurate designs for 3D printing complex parts, and has since gained rapid traction within a number of key manufacturing markets (i.e. biotech and retail, supporting its customers’ need to design, test, and produce highly optimized structures).
On the heels of closing $1.78M USD in seed funding, Metafold was referred to MAG PR by its lead investor—Differential Ventures—who were collectively eager to announce the exciting news in a strategic and impactful way. Their ultimate mission is to inspire the widespread adoption of industrial 3D printing.
THE CHALLENGE:
Metafold’s primary marketing objectives included:
Elevating brand recognition and market credibility as a venture-backed, growing startup in the Manufacturing Tech/3D Printing space.
Driving a successful fundraising announcement with goals for coverage in Toronto, funding, manufacturing tech, and 3D printing-focused media—with a call-out to secure a feature in BetaKit, the leading Toronto outlet coveraging startup innovation.
THE SOLUTION & RESULTS:
For the one-off project, MAG PR developed a strategic roadmap for Metafold’s funding release, with the goal to not only share the round details, but also help to further differentiate their unique manufacturing technology. MAG PR activated a media embargo strategy, engaging pre-distribution of the news with a VIP group of targeted press contacts to lock in stories ahead of the announcement.
In just 45 days, our execution resulted in 482 total press mentions including 12 highly targeted, long-form features, with a total potential reach of 225M+. In addition to landing BetaKit, industry-related coverage also dropped in outlets like 3D Printing Industry, 3DPrint.com, Develop3D, Connected World, Design World, Industrial Automation Magazine, Manufactur3d and more.
On the funding media front, we secured mentions in every major newsletter and rundown including Fortune, Axios, StrictlyVC, Venture Capital Journal, Private Capital Journal, Pulse 2.0, and FinSMES.
“Lauren and Nina at MAG PR were great to work with -- very proactive and organized. The communication throughout the process was impeccable!”
-Dr. Elissa Ross, Co-Founder & CEO, Metafold