KNOTEWORTHY: Robyn Parets, Pretzel Kids

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Robyn Parets is the founder and CEO of Pretzel Kids and The Write Move.

Robyn started her career as a journalist with the Los Angeles Times and Investor’s Business Daily (IBD) and parlayed her skills writing about finance, travel and entrepreneurship to starting her own ventures - first a yoga studio and now The Write Move and Pretzel Kids, a nationwide kids yoga company offering classes, trainings, merchandise and a branded licensing program. Under The Write Move umbrella, she works with companies to craft stellar content that helps drive traffic back to their websites. She is also a funding coach at iFundWomen and a yoga teacher.

We talked to Robyn about how she maintains work-life balance as a business owner and here’s what she had to say…

Can you share with us any information about your business that you would want other entrepreneurs to know?

Pretzel Kids is a nationwide kids yoga and mindfulness company and brand offering trainings, classes and branded products. Our proprietary training course is now offered online, giving those who wish to start a side hustle or business teaching Pretzel Kids yoga an affordable, accessible and easy way to get started right away. In 2019 - after successfully training hundreds via our online Pretzel Kids Teacher Certification Course - we launched our Pretzel Kids licensing program. Think of this like a business-in-a-box, giving our teachers ongoing resources and the ability to instantly list and market their Pretzel Kids classes and events.

Pretzel Kids is more than a training program. It is a business opportunity in the rapidly growing kids mindfulness and yoga industry. For entrepreneurs, Pretzel Kids is a great way to launch a new career or simply earn extra money doing something awesome: Helping kids get fit, live healthy lives and be less-stressed.

How do you define success?

That’s easy: success to me means loving what you do every day, whether that is raising a family, working, running your own business, taking a walk in the woods etc. At the same time, you need to have enough money to pay your bills and live a comfortable life. This is a totally different concept than “being rich.” If you can live a happy personal life and achieve financial freedom - meaning you can pay for your needs and most of your wants, within reason - this is my recipe for success.

How do you achieve work-life balance as a business owner?

For me, this means building in time for exercise, yoga, meditation and taking vacations! Those are my top four. Of course, I love spending time with family, friends and I also go on a personal retreat at least once a year (I aim for twice!) This brings balance back to my work life. I get super busy at times and something falls by the wayside. It takes practice for me to maintain self-care but it’s important for balance in my work and life.


Website: https://www.pretzelkids.com/

Instagram: @pretzelkidsyoga

Facebook: Pretzel Kids

KNOTEWORTHY: Kathryn Ford Richter, Self Care and Mindset Coach

Kathryn Ford Richter is an RN turned Self Care and Mindset Coach. She helps overwhelmed entrepreneurs, healthcare workers, and professionals explore their fears, and increase confidence by taking action and incorporating daily self-care into their lives to feel more empowered and become happier, healthier and ultimately more successful. 

Her background as a nurse, yoga instructor, and essential oils educator reflects in her work with clients, and she loves how her skills complement one another. Kathryn works with clients one on one, as well as offers educational classes to businesses and individuals on how to incorporate essential oils into their lives to improve sleep, decrease stress and improve overall health and wellness. It is her mission to coach as many people as possible so they can feel balanced and have more energy to share their light with the world.

What do you wish you knew before you started your first business?

I wish someone told me that being an entrepreneur isn’t always glamorous or sexy as hell as SM has you believe. Truth is for most people, owning your own business is super hard work. I honestly thought I would quit nursing full-time and within a few months my business would be full and I would be loving life. That could not have been further from the truth. While I was loving life, clients did not just magically appear no matter how much manifesting and positive thoughts I put out to the universe. 

I also realized I had a LOT to learn. Not only did I have to learn how to work from home and peacefully co-exist with my husband who also works from home, I needed to learn a whole new skill set. Coaching, yoga, anything health or wellness related I was super confident about, but marketing myself on SM, learning how to send out newsletters and create opt-ins had my brain spinning. 

I just took it day by day and learned a lot of new things. I realized it was going to be a marathon, not a sprint and continued laying the foundation. I am always learning new things every day and am enjoying the process. Some months are better than others which is always just another opportunity for growth. At the end of the day, I ask myself what one thing can I do today that makes me super uncomfortable, yet will bring me one step closer towards my goal. Then I do it before all the self-talk starts chiming in with reasons for why I should keep myself small and comfortable. 

How do you achieve work-life balance? 

Love this question since this is what my business is all about. There is not one size fits all answer for people. For me, I have found that this ebbs and flows based on the season of my life. One of the most important things I do is schedule in time for myself, whether it is a yoga class, time to meditate or just a reminder to take a break. Sometimes I get so in the zone and find setting a timer super helpful to pull me back into my body and serves as a great reminder to slow down.  

I also know that if I don’t schedule in time for myself, the chances of it happening are slim as the days go on. It is not about finding the time it is about creating and prioritizing time for self-care activities. Some of the things that light me up are yoga, meditation, SUP and SUP yoga, swimming, walks and traveling. I try to make sure I schedule in at least one thing per day. 

I look at my schedule for the entire week or month and see what I have going on. My instinct is to say yes if something comes up and I have an opening in my schedule, however, then I realize that I am jammed for three days in a row. Now, I take a moment to look a the bigger picture and decide how much I want to take on that day. If I have an evening event, then I start my day later, so I am not going for 12+ hours. I am all about setting boundaries with those around me when it comes to my time. If I don’t, who will?

Another useful tool for finding a work-life balance is to know your rhythms. For example, I have way more energy in the morning than I do in the evening; therefore I book my essential meetings, calls or any writing during those hours. I can’t tell you how many clients I see trying to fight their rhythms and wonder why they are physically and emotionally exhausted. I have set hours that I work, and then I shut it down. For me, that works. If something pops into my mind, I will set a reminder on my phone to return to it tomorrow. This works really well for me.

The last thing as I could go on and on, is I don’t take myself too seriously. While the work I do is important, no one is going to die if I take a break to recharge myself. I know myself well enough to know when I need to take a break, switch gears or just laugh at my life and remember this is what I chose to create.

How do you define success? 

Such a great question! This answer has shifted for me over the years. For a long time, I thought success was measured financially. My parents always encouraged me to work hard. I worked my ass off as a waitress and later as a nurse, but was not where I wanted to be financially, and I was not healthy. I loved helping people and realized there had to be a better way to be happy, healthy and successful. 

I now look at success as doing what makes me happy while having an impact on the world. It’s about knowing what lights you up, doing it no matter what and not letting anyone or thing hold you back from doing it. It’s about owning who you are as a person, always being on a mission to learn and grow and to carve your path in the world. 

If I can continue doing that while making enough money to support my desired lifestyle then I feel like I am successful. When I look around and see the clients I have helped, my family and friends, and know that I am happy and healthy, that makes me feel successful. 


Website: https://www.kathrynfordrichter.com

Facebook: https://www.facebook.com/kathryn.ford.562?fref=search

KNOTEWORTHY: Jan Taylor, Get Lively

Jan Taylor, owner of Get Lively: Mindful Health & Fitness Coaching, is a gal on a mission to help you feel your most “lively” through positive nutrition, movement, and mindset. 

 As a certified health coach, personal trainer, and Pilates instructor, Jan will work with you to uncover what works best for your unique body, mind, and life so that you can be consistent and joyful each day. 

Jan’s studio is located in Watertown, MA but can coaches virtually and can be anywhere online: www.getlivelynow.com  Also check out her podcast “Get Lively with Jan."

How do you define success?

 This is such a good question and one that shifted significantly for me after leaving my 12-year long career as a fundraiser to start my own health and fitness practice.  As an employee at a college, that I loved dearly, I measured my success by my title and salary; and I felt quite successful in these areas. And then I started my own business… I was initially so worried about the financial piece of it all but soon learned that I would be defining success in ways other than title and salary.  

One of the greatest surprises for me as an entrepreneur was the shift from measuring my success in a monetary way to seeing the look on a client’s face when they did something that they did not physically think they could do.  Or hearing the ease in their voice when they finally found a way to release the negative talk in their own head. This has become my currency; this has become my measure of success.

How did you get where you are today, and who/what helped you along the way?

 I’ve been blessed with an incredibly supportive family, husband, and friends.  I’ve been blessed with mentors who have believed in me and encouraged me to nurture my “lively” spirit and always to be myself.  And then there was also some divine intervention…

As I was considering leaving my fundraising career to open my own health & fitness practice, I was wrought with fears and concerns that I wouldn’t succeed, but something kept calling me to do it.  I truly feel that the Universe was guiding me to this place, and I’ve learned that when you resist the path that has been laid out for you, your life gets chaotic. My life had gotten chaotic. A career that I once loved, no longer brought me joy.  I knew it was time for a change, but I was terrified.

So I asked for guidance, and one morning while driving to my 6 am Pilates class, I heard my grandfather’s voice telling me, “Oh Jan, it’s going to be okay.”  I felt him smiling down at me, and that was the day that I decided that I would go for it. That was four and a half years ago… and I’ve never looked back.

What's your productivity secret?

 No secret weapon here as it all comes down to having a plan and being consistent.  One of the best things that I’ve done as an entrepreneur was to hire a business coach.  Even though I felt I didn’t have the funds, I did it anyway. She held me accountable and helped me to find consistency and rhythm to my business.

My productivity really shifted after I determined the “non-negotiables” that would be done every week.  For me that is recording my weekly podcast, sending a weekly eNews, creating weekly fitness plans for my clients and small groups, and blocking my schedule.

I do these four things every single Friday to set up the next week.  Having these items anchored in my schedule each week keeps me focused and from this foundation, I add the layers.  The client sessions, social media marketing, developing content and coaching for my monthly membership group, bookkeeping; whatever needs to happen that week.

It’s been a game changer for me and the stuff I once feared (how will I ever generate enough content to record a podcast and email every week???) has become just what I do. 


  • Website: http://www.getlivelynow.com

  • Facebook: https://www.facebook.com/getlivelynow/?ref=br_rs