Sonya Highfield is a Boston born and bred entrepreneur dedicated to helping artists and creative entrepreneurs lead successful lives and build profitable businesses.
She started her commercial and fine art photography business in 2012 than in 2015 founded Real World Creatives, which provides business and mindset coaching for women as well as virtual communities and in-person workshops.
Sonya also provides inspirational speaking on money mindset at conferences, retreats, and other empowering events! When she’s not working Sonya loves to travel, expand her spiritual practice, watch her hubby cook, and search for the perfect margarita.
Can you tell me your mission statement and overall goal for your business?
I started my business with the mission to give artists the business savvy and professional support necessary to thrive in today's economy. However, over the last three years it's evolved to helping creative, entrepreneurial women craft lives they're proud of doing what they love and cultivating healthy, loving relationships with money and their minds. More powerful women doing good work in the world & living abundantly is the goal!
What have been some of your failures, and what have you learned from them?
I've tried a lot of things over the last few years, put out a ton of different offers, and a lot of them didn't pan out, or didn't get as much engagement as I'd hoped, and some were major flops. For me, it was essential to redefine what failure was, because I was so stuck on all the things that hadn't worked out that I couldn't fully appreciate my successes big or small. Once I was able to say, "What does failure actually mean to me?" I came up with the answer that failure only happens when I stop pursuing my purpose and inspiration. That made a world of difference, and now I view everything as a learning experience, and the things that don't work out are guiding lights to the next thing that will work out. And now I don't feel like I'm continually failing, just following my inspiration and intuition and seeing where it leads!
Can you share with us any information about your business that you would want other entrepreneurs to know?
You have to make your business fit your life, not your life fit your business. I know I struggled with this when starting out, and it's easy when you're passionate about your work to let it overrule other areas of your life. And it can be scary to say I'm not working 40 hours a week, I'm going to charge more than my competitors, I'm going to unplug and take vacations, I'm not going to get up at 5 am if it doesn't suit me, and I'm still going to be successful completely on MY terms. Entrepreneurship is a really personal thing, and it makes you confront every part of yourself (over and over!), so if you're trying to just "do business" and ignoring the bigger picture of your life, it's going to be hard. Choose easy! Choose spaciousness. Choose your own path. Get to know yourself and find people like me who support YOUR truth and will help you build your dream from there.
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