KNOTEWORTHY: Elis Mimmo, Owner/Instructor, Fit4Mom North Shore

Elis Mimmo is a mother of three (Emma 11, Ava 6, Dante 2) and the proud franchise owner of Fit4Mom North Shore. Born and raised in Brazil Elis came to the USA in December of 2003 and had her first daughter Emma in 2007. Soon after baby girl Emma was born, new mom Elis was looking for a mothers group in the North Shore area, and that was when she discovered Fit4Mom. After falling in love with the program and discovering her passion for fitness there was a desire to influence, support and impact other moms in the area. Her favorite part about Fit4Mom classes is seeing moms being their kid's role model in class every day, showing our little ones that exercise can be fun and will definitely make you happy and healthy. 

We talked to Elis about where she finds inspiration to stay motivated, and this is what she shared... 

What is your mission statement and overall goal for your business?

I want to empower moms to live healthy and happy lives and reach out to new moms across North Shore. 

Where do you find inspiration to stay motivated?
My family, especially my kids. They are definitely my reason to stay on my toes and focus on my goals.

How do you define success?
Success is waking up every day doing what makes you happy, it is helping others to live a healthier and happier life and most of all to inspire the ones who don't believe on their own power.  

What do you wish you knew before you started your business?
Delegate more, stay true to your values and master time management. 

Facebook: https://www.facebook.com/Fit4MomNorthShore/
Instagram: https://www.instagram.com/fit4momnorthshore/

KNOTEWORTHY: Johanna Skouras, Psychotherapist and Author

Johanna Skouras is a psychotherapist, Life Coach and author of a self-help book entitled Standing Up for Yourself. She is also a workshop leader offering Time Management/Assertiveness Training workshops to local businesses, schools and hospitals.

We asked Joanna about how she balances work life and personal life and here's what she shared... 

Where do you find inspiration to stay motivated?

In my role as a therapist, life coach and writer, the key to motivation is nurturing hope, learning from mistakes and persevering. I’m never self-critical; I always question possible mistakes in judgment or perception and reroute strategy. I use rewards when facing uncertain outcomes because fear of the unknown can be paralyzing. Self-praise keeps self-esteem up there and promotes courage and determination. I tell clients for whom the word “stupid” is often used to describe themselves NEVER say “I’m so stupid”; change it to, "what-I-did-was-stupid". Basically, it’s about faith in what I’m trying to achieve. Belief in the purpose behind the goal is what fuels motivation. That carrot keeps me going!

How do you define success?

Pretty simple: I achieved what I was running after. The simplest achievements still need to be reinforced because reinforcement strengthens determination and perseverance. Feeling satisfied is the sought-for outcome.

I row in the ocean all year aware ocean rowing is “by invitation only”. If there’s a frisky chop to the sea, I still may give it a shot. If Mother Nature, however, keeps me struggling to stay upright, I’ll concede but mutter to myself, “well, at least I gave it a shot”.

How do you achieve work-life balance as a business owner?

The way I live my personal life is also how I promote my values professionally. If life loses that work-life balance, there is danger of a depression silently creeping in or maybe I need a few nights with Jack Daniels, so to speak, or I start to overeat… our bodies pay a high price when we ignore signs that imbalance is taking place. I know how very difficult it can be for two working parents to balance time with their children and parents and still yearn to have time for their own personal needs. Compromise often becomes the only solution when time seems totally unavailable. For me, a half-hour row is still better than no row. It’s about being willing to take a piece of the pie even if you’d prefer the whole pie.


KNOTEWORTHY: Ali Singer, Yoga Instructor and Founder of YogaHub

Founder and CEO of YogaHub and 500hr certified yoga instructor, Ali Singer is ranked as the number one yoga coach in Massachusetts. With a background in synchronized skating and dance, Ali started practicing yoga out of a love for movement and fitness. Through regular practice, she experienced a tremendous emotional shift, and sought to learn more about how and why yoga works. Ali parted from a promising bartending career to quench her thirst for enlightenment.

She earned her 200-hour certification and began teaching in 2013. She thrived in leading power vinyasa classes and working with students one-on-one.

An entrepreneurial spirit, Ali was always looking for ways to solve problems and build a company from the ground up. Upon entry into the yoga industry, she saw how much it was growing, along with corporate wellness. She envisioned serving these markets through a multifaceted enterprise that would bring yoga to people to where they lived, traveled, and worked. With this vision, YogaHub was born. Along with teaching private lessons and studio classes, Ali started to create and manage yoga programs for hotels, offices, and residential apartment complexes.

In 2017, Ali traveled to India for two months, and completed a 300-hour teacher training course in the yoga capital of the world, Rishikesh. In India, what began as a purely physical practice, took deep root as a lifestyle philosophy that would influence every aspect of her being. The spiritual side of yoga taught Ali how to navigate the stressful turmoil of starting and running a business, and how to manage a chaotic schedule. She adopted ideas and techniques that enabled her to overcome challenges and keep a positive mindset, no matter what. Ali aims to impart this knowledge upon students and business professionals so that they may experience peace, happiness, and fulfillment on a day-to-day basis.

We asked Ali about the path that led her to entrepreneurship, and here's what she shared...

How did you get your idea or concept for your business?

I’ve always had an entrepreneurial mind, looking for ways to solve problems, meet people’s needs, and generate a profit. I started thinking about a yoga business while in my first teacher training. I evaluated the yoga studio model and determined that it had high competition and low profitability, and I knew I needed to innovate. I saw how there was a growing number of yoga teachers, but they lacked professional opportunities and ongoing education. I also saw how companies had an increasing need for wellness programs, in which yoga would be an integral component. The YogaHub business model continues to evolve out of efforts to solve problems, meet people’s needs, and generate a profit.

Where do you find inspiration to stay motivated?

My motivation is YogaHub International. I have this monumental vision for my business, and who knows if I’ll get there in this lifetime, but I believe that the world will truly benefit from the widespread practice of yoga. It’s created such positive transformation in my life, and my mission is to help others experience the benefits. There are certainly times when I feel frustrated or defeated, and at those times, yoga is my inspiration, of course! I’ve learned to practice “abhyasa vairagya,” which is is full effort with zero attachment to the results. I’m doing what I want to do with my life; my off-the-mat practice is to love the process while not getting hung up on how things unfold.

What habits have helped make you successful?

It’s true that never giving up is what breeds success, and I’ve found that a positive mindset is the fundamental requirement to overcome all obstacles. To cultivate a positive mindset, I write a list of favorable circumstances around me and meditate on how thankful I am for them. What works is more than the list- it’s the feeling of gratitude and letting it permeate throughout my heart so much that I can’t help but smile. I always focus more on being happy with what I have than being unhappy with what has not yet manifested :)


Facebook:  https://www.facebook.com/YogaHub.Life/